|
 |
DID YOU KNOW?
- In the State Tobacco Settlement of 1998, the tobacco industry agreed to stop targeting kids. In the next two years they increased their marketing expenditures by 42 percent to a record $9.6
billion in 2000.
- This meant that the tobacco industry spent over $26 million a day on the marketing barrage to attract youth to its deadly products. The three most heavily advertised brands--Marlboro,
Camel, and Newport--are preferred by 87 percent of youth. Less than half of all adults amoke these brands.
- Every day 5,000 kids under the age of 18 try their first cigarette. Another 2,000 become regular, daily smokers; one-third of them will die prematurely as a result of their addiction.
- Smoking rates among male and female high school students are almost equal. Currently, 28.5 percent of all high school students are smokers.
- A new study reports that tobacco industry marketing undermines parents' efforts to prevent their children from smoking by associating smoking with independence, coolness, fun, and risk-taking.
- Good parenting practices, such as being actively involved in their kids' lives and setting age-appropriate limits, cut in half the risk that a teen will start smoking.
HELP TEENS ESCAPE
Take action. Join the Campaign for Tobacco-Free Kids.
www.tobaccofreekids.org
|
